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Important information for our customers

Our trade fairs and business events enable our clients to establish and capitalise on their business contacts on a person-to-person level. To this purpose Reed seeks and identifies the concrete needs of various markets in terms of presentation, information exchange and contacts.

Seminar: "Professional Trade Fair Planning"

Taking part in a trade fair can make a considerable indentation on your marketing budget. So it makes good financial sense to structure the entire planning process as efficiently and effectively as possible. The aim of the ‘Professional Trade Fair Planning’ seminar is to provide you – the trade fair manager – with a comprehensive overview of the individual steps to be taken within your project, and to provide you with practical tips and useful tricks you can implement immediately – before, during and after the show.

Reed Messe Wien GmbH is a member of the Seminar-Allianz, which has developed a seminar answering all the questions that arise while planning for a trade fair:

"Professional Trade Fair Planning"

The detailed description to read and download (PDF).
(only in German)

At this 1-day event you will find out how to:

  • Focus your preparations
  • Keep your budget and schedules under control
  • Find successful methods of inviting potential customers to your stand
  • Ensure your stand is designed and decorated to reflect your CI
  • Evaluate expo contacts objectively
  • Implement optimised post-show follow-up and lead management procedures
  • Turn your expo booth staff into a dream team that enters discussions with existing and potential customers with high levels of commitment and motivation.

2015 – Date, Venue & Duration

Monday, 5th October

  • Reed Messe Wien, Messeplatz 1, 1021 Vienna, Austria
  • 09.00 – 17.00 approx.

>> The full range of seminars (PDF) and all the details of the "Professional Trade Fair Planning"(PDF) and registration (PDF) - only in German


Who to contact if you have questions:

Please contact me if you have any questions about the ‘Professional Trade Fair Planning’ seminar.
With my very best regards,

Drabek Margot
Mag. Nicole Maier
Assistant to the management
Reed Messe Wien GmbH
T: +43 1 727 20 - 4001
F: +43 1 727 20 - 2009
E: nicole.maier@messe.at

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